The Importance Of Aligning With Your Marketplace Clients

If you’re reading this you’re probably a marketplace owner or client working with one. Everyone else, welcome!

Being provided a platform to share your skills or products is a great way to get your name out there while making a few extra bucks. As a marketplace owner, you want to make sure there is a supportive community forming around you. The growth of the sharing economy has developed its own unique culture, and with that comes ideals in many different aspects. In many scenarios, marketplaces or not, people do not want to work with selfish or close-minded individuals. We’re going to be looking at a few characteristics that make an ideal client to work with.

Respect What the Company Does  

If you’re signing up to work within a marketplace it’s expected that you will follow the terms and conditions of the company. In order to be content with where you are or essentially who you are working with, make sure that the values of you and the marketplace do align. If you’re a vegan and the product marketplace you’ve signed up for isn’t completely cruelty-free it might leave a bad taste in your mouth. You may go off bad-mouthing the company when it actually hasn’t done anything wrong.

Understanding how and why a marketplace does what it does is up for the client to interpret. Whether they agree with the decisions or not is up to them in the end. If clients are complaining about how your marketplace is run then they can either hash it out or take their business elsewhere.

Related: 4 C’s Every Marketplace Needs To Consider

Understands the Role of Money

Transactions are the life force of a marketplace. Hence why understanding the role of money is on our list of top qualities in a client. This does not mean that the client and marketplace are trying to suck each other dry but, more of seeing money as the oil making everything run smoothly. In areas such as paying dues in a timely fashion helps maintain a healthy relationship between client and owner.

Putting extra weight on the role of money can create tension in the marketplace. Being late for payments may hold back in furthering any updates. Set up costs should also be taken as a business deal rather than a bargain contest. The marketplace should know the value they offer and set an appropriate price point while the client can offer their budget and work on a compromised deal.


This one should be a no-brainer! If you want to working within a community you want to be passionate about it, especially in those niche markets. The ideal works on both sides. From the marketplace standpoint, a client that is passionate about their work can help spread the word about your company. Creating advocates for your brand boost the marketplace image and form a healthy and supportive community within the marketplace itself.

Being passionate not only brings fire to your team but also to whomever you surround yourself with. Everyone can feed off your passion and make others more motivated to work. Passion also entails that you know the ins and outs of your marketplace, know your audience,  and know exactly where you see your marketplace in 5-10 years. This is the vision you have to share with your team in order to succeed.

Provide Feedback

Honest clients are essential to the growth of a marketplace. They know from first-hand experience what the end customers want and how they would like the technicals of the marketplace improved. Checkups or client phone calls should be incorporated to make sure clients are happy and getting what they need out of a marketplace. A client that voice’s their opinions or concerns are really appreciated, and aid in the expansion of a business!

Related: Weighing Factors That Contribute To Marketplace Success

Don’t be afraid to speak up or ask for areas of improvement. Most clients want to have a marketplace that listens and considers their advice. Most importantly it demonstrates that they are passionate creatives but understand the rules of the business. Good luck!