The population of the Sharing Economy has grown greatly in the last decade. Many umbrella terms or different types of “economies” have adapted as well such as the Gig Economy. So what has propelled this sudden rise in the economy? According to a recent Forbes article, “The growth of online platforms is making it easier for people who might not have experience in finding freelance work to participate in the gig economy.” Sounds great doesn’t it but how can they help benefit your marketplace? Let’s dig in and find out.
Are you tired of your typical 9-5 jobs and looking to have more flexibility with your life? This is what the gig economy is all about. The freedom to create your own schedule, work when or how much you want, and essentially control the cards. Millennials have become a bit entitled and frankly are not sitting back accepting their fate. With various platforms, people are able to really become gig workers on jobs they can also pick and choose from. Sounds like a pretty good “gig” doesn’t it?
If you are anywhere in the Bay Area or Silicon Valley, you understand how much the cost of living has risen and continues to rise. Many gig workers are located in these areas as their day jobs simply don’t cut it. The additional income from accepting these jobs in their spare time has frankly helped those make a living. People working more hours than ever just to pay their bills and attempt to enjoy their lives when they can.
While marketing has been around so ages, this new term of influencer marketing has evolved with the growth of social media. So what exactly is it? According to Huffington post, “Influencer marketing is simply the act of promoting and selling products or services through people (influencers) who have the capacity to have an effect on the character of a brand.” Getting paid to simple post something on social media? That sounds like a great gig to me. While anyone can become an influencer marketer, celebrities tend to own this power the most. Take Selena Gomez for example. Last year so was one of the highest paid celebrities on Instagram coming in at $550,000 PER post. That’s an insane amount of money to the average person but for large businesses that number can all be made up with the sales and exposure, they receive from the post.
Your marketplace does not need to go out and spend the big bucks to achieve the effect of influencer marketing. Simply go out, find the influencers in your industry or niche, and connect with them. Who knows they may love your product so much to post it for free or work out another deal. The important thing is to build your influencer marketers to help increase exposure and potentially bring your marketplace to the next level.
Why Use These So-Called “Gig-Workers”?
Many marketplaces are in the start-up phase, strapped with a budget, and simply are limited with what they can do or who they can hire. With the growth of the gig economy, many professionals and subject matter experts have become available to use. No need to hire in-house employees to complete little design features or help make some changes to your website. Simply find and hire freelancers online to complete these tasks for a fraction of the cost. It’s a win-win situation!
Now I am not saying fire all your employees and stick with gig workers for everything. Your employees are vital to the success of your marketplace, but there will be things you come across that are simply too time-consuming or do not have the expertise in house to complete. In these cases, a freelancer in the gig economy makes the most sense and you can post the listing and move on to other tasks to complete.
As you find ways to improve your marketplace, be sure to experiment with the gig economy. It may not be for everyone but who knows, you may just find someone who does great work and you enjoy working with.
Have you used the gig economy before? We’d love to hear your experience and whether it worked out. Comment below or send us a tweet @MrktPlacePfm!