7 Tools To Help Run Your Peer-To-Peer Marketplace

The grind of a startup can really take it’s toll on your team, especially if you are running on a tight budget. Are you looking for ways to help grow your marketplace but more importantly save your team time? You’re in luck as we here to share 7 of the top tools we use to run our day-to-day more smoothly. Let’s get started!

Hootsuite

The all-in-one dashboard for all your social media channels. Don’t you hate having to login to each account Twitter, Facebook, Linkedin, Instagram, or any other channels you use to interact with your audience? I know I used to find it very time consuming until I came across Hootsuite. The ease of managing each network has never been easier with the option of scheduling, monitor, and analytic reports to see what’s working and what isn’t.

If you have ever experienced being a social media manager or in charge of doing so, then you understand how stressful it actually can be. The job may sound easy from the outside but in reality it tons of work creating new and engaging content via all channels. You are constantly on your toes trying to figure out if you audience enjoys are posts or articles and adjusting your strategy. The bulk scheduler option in Hootsuite has been created to make your life much easier by simply uploading a spreadsheet with your dates and content. Now you can get weeks or even months ahead of schedule.  

Google Analytics

If there was one thing from this list that is a must tool, then Google Analytics is it. What to know the best part? It’s absolutely free! No need to pay a monthly subscription or one time fee. Once you have created an account, simply insert the tracking links to all your web pages (hopefully you know or have a developer than can do that for you). After the code is inserted, it does take 24-48 hours to start receiving data so be patient with it. The data you capture from the analytics is truly amazing. You can track session durations, what pages are most popular, bounce and exit rates, and even real-time reports on who is currently looking at your site. Anyone new to marketing or looking to enhance their skills around their audience, I would not overlook this one.

Zoom

Are your salespeople constantly on calls and your marketplace covering the costs of their cell phone bills? While some may provide cell phones as part of their hiring packages, why waste hundreds of dollars per line? Zoom is the communication solution many businesses have adapted. Do you need to setup a video conference call hosting multiple around the world? No problem with Zoom, as you can invite people through your calendar whether it’s Google, Outlook, or even just regular email. The ease to schedule a meeting, send it to your team members, and even record your sessions make it great. If someone is unable to make your call, then you can simply send it over for them to catch. No more need to stress about those who miss meetings and spending extra time to help them catch up.

Writer Access

Having trouble with your content marketing efforts? It’s tough to produce fresh new content on a daily basis, especially with a new startup with minimal employees. Writer Access allows you and your team to expand your writing expertise by ordering articles in your niche. Whether you are a marketplace that specializes in business or outdoor sporting goods, there is a whole list of writers you can choose from. A strong and relevant marketplace is able to keep fresh new content on their website and with Writer Access, you will be able to achieve just that.

Trello

If you having trouble keeping track of who is doing what, then Trello is the answer for you. From engineering to marketing tasks, you can keep track of it all. With ability to assign cards to a designated member, add notes, and set due dates it helps make your projects much smoother. Once you assign a card to a member, they immediately get an email notification to update them and if any notes are left on the card they will receive that as well. Organization is key to any marketplace success and it starts within your employees.

Slack

The modern day AIM for businesses. One of the fastest growing communication channels for businesses and startups to use. With the ability to create hundreds of different channels depending on your package, extension bots for your sales leads or customer support, and call feature supported as well. No need to email your co-worker to find out where he is in on a project and wait for his response or pick up the phone to call someone who is on the other side of the globe. Slack enables the ease of communication throughout your whole company and maintain a positive relationship with your colleagues. From your marketing channels to even random where you can share anything, it makes the workplace much more entertaining all from the seat of your desk.  

DoorDash

Everyone has to eat at some point right? If you don’t know what DoorDash is or does not deliver in your city, think of it as the Uber of food. A driver will pick up and drop off your order to your desired location. No need to deal with the traffic or wasting half your lunch hour just waiting for your food to cook. With over a hundred different local restaurants to choose from, it’s hard not to find what you are craving. With our office being located in San Francisco, we know the difficulties of going on a food run. We would spend most of our time driving through traffic and looking for parking.  

Do you currently use any of these tools? We’d love to hear your experience with them (positive or negative) or do you know of any we may be missing out on? Let us know by commenting below or send us a tweet @MrktPlacePfm!