Starting a marketplace was never meant to be easy. From creating a buzz to making it look visually appealing, it will be a challenge. What tools should I be using? How can I become more efficient? If you are asking yourself either of these questions then you are in the right spot. For us at Marketplace Platform, we selected 5 FREE tools we use to help run our marketplace and are here to share! Check out the list to see what you are missing out on.
How are you managing your social media accounts? It gets very time consuming to log into each account, scroll through the timelines, and respond to all the comments or tweets. Buffer is the all-in-one management tool for all your social media needs. With integration for Facebook, Twitter, Linkedin, Instagram, Google +, and Pinterest it can help you save precious time. For the free version, you can link 1 account per platform. Any more than that you will need to start paying a monthly price of $10.
As you are diving into social media and learning the ropes, it’s tough to get accustomed to things. Trying to keep your followers entertained, engaged, and establishing your thought leadership is no easy task. With buffer, it can help you schedule, publish, and even analyze all your platforms in one screen. It doesn’t get much better than that.
Visuals have become a big part of today’s world. If it is not appealing to the eye, then people simply will ignore what they just saw. If you are a products marketplace, then your images may not be of the best quality. Unless you have invested in expensive camera equipment. Save yourself the money and use Pixlr, as you can easily edit your photos to make them more enticing. From editing layers, changing colors, and transforming objects it can do it all. You can even apply filters, borders, and overlays to any of your photos. The best part is it’s all free! No need to pay photoshop monthly fees. Save yourself the extra cash and get started on pixlr.
Reconnect with your audience! If you don’t have an established email list, then you can still use Mailchimp. Many think it is simply an email service but it is actually much more. With marketing automation capabilities, signup-forms, data insight, and even template designs it can be a great tool to help build your marketplace. If you are willing to spend a little, then you can unlock the powers of predicted demographics and delivery by time zone. This can make all the difference when you are working with others all across the globe.
With emails, it is all about timing. You can’t simply just send out a blast email with the same information to every customer. Personalize the email’s to align with the stages of the buyer’s journey. Are they still making comparisons? Are they look for the best deals? These are questions you must keep in mind when sending your emails. However, with Mailchimp the marketing automation can do that all for you. You can customize campaigns based on behavioral data, customers interests, and even welcome emails. This is a great time saver.
After you have built and designed your marketplace, you need to test it. While if you have opted to jump on with a platform builder then Peek may not be needed in your case as the quality assurance testing should have been done for you. If you opted to design and build it yourself, then it will be a very helpful tool. With so many different devices, it is a must to perform testing. From mobile to web to apps, they all require different dimensions and adjustments. What may work on web, may not work on mobile.
The easiest way to lose potential customers is to have a marketplace that doesn’t work. From adding an item to your cart to checking out, it needs to all be aligned. If something doesn’t work along the way, customers will get flustered and ultimately decide to purchase or rent elsewhere. Ensure everything is working as designed with some tests using peek.
5. Google Analytics
Now the most important one of all, Google Analytics. With all the work you are putting in, how will you know if it’s paying off? Sure you can check how many retweets or likes you get, but how about the analytics for your site? From data analytics to reporting, it can do it all. You can also customize your data to tailor it to your website to get a better understanding of what your marketing team has been doing. Are they creating successful campaigns, useful content, or driving new traffic to your site? These are all important factors you must keep in mind.
I can not stress how important all these tools have has become for us. We have saved tremendous amounts of time and are able to spend that time on bigger projects. Enough of hearing from us, check out these tools yourself and let us know how they go!