Marketplace owners are constantly communicating with their employees, investors, clients, and whomever else they may be looking to do business with. What we fail to realize is how important those interactions really are. From your body language to listening skills. It’s important MPO’s hone in on their communications skills. We have gathered a list of five skills they must learn to work on.
1. Understanding Skills.
The most successful managers are ones that understand their employees. Same goes for a marketplace owner or any higher up management. Being able to understand where your employees are coming from and what they are feeling can make all the difference. There will be times where your employees are not all completely there and other days they are doing great. We’re all human and go through our ups and downs. As a marketplace owner, understanding and seeing this in your employees will help them appreciate you that much more.
Maybe you let your employees work from home once a week or leave work early to pick up their kids. Whatever the case may be, it can really help your reputation with them. Communicate with them often to gain insight on their lives outside of work.
2. Listening Skills.
This is where you will find all the answers you need to run a successful marketplace. Listen to your own employees and even more importantly to your customers. What improvements can you make or what is something people dislike? It is important to have this communication skill as many think they have it but in reality do not. Sometimes you need to just sit down and listen without responding. Soak in what you are hearing and process that information. Marketplace owners may think they know it all, but that is far from the truth.
There are two types of listening skills: passive and active. In certain instances, it is better to use one over the other. For example, if you are learning a topic or skill that is completely new to you. In that instance, you want to be absorbing as much information as possible so practicing passive listening at the time will be best. Active listening on the other hand is best used when dealing with a customer or your own employees. Pay close attention to what they are saying and you being able to respond to what is being said. Acknowledge their concern or complaint with a solution to show that you are listening closely. You’d be surprised how many conversations i’ve had with a business that was not listening to what I had to say. It’s safe to say they did not earn my business again.
3. Networking Skills.
In order to grow your marketplace, you need to be willing to network. Whether that is on social media, conferences, or within your current list of contacts. Catch up on social media or stay up to date with what others are doing. This cab really help build your relationship with your network. After all, they are in your network for a reason. If they are not a customer today, they may need your marketplace down the line. It’s important to stay in contact with your network as they may know someone else who needs your services.
Don’t forget how vital it is to attend events. Face-to-face interaction and first impressions are everything. If you are able to get along and connect with others at a conference, they can be a great connection for your network. Work on growing your network constantly and be open to meeting new people. As the saying goes, “It’s not always about what you know, but who you know”.
4. Writing Skills.
Have you ever had a boss or leader that has terrible writing skills? I’m not talking about penmanship, but just terrible at getting his message across? I know I haven’t. It’s important for a marketplace owner to have those writing skills for others to look up to. One of the qualities of a great leader is being influential. If one is able to empower their employees with their writing in emails, newsletters, or any updates within your company they are doing their jobs.
A well written and inspiring letter written directly to your employees can be a huge boost. Take the letter written by Jeff Weiner, Linkedin of CEO, after Trump was elected. He wrote a heartfelt message that resonated with every employee no matter what race, religion, or gender. He wanted to reassure his team that he was there for them and would do what’s best for the company. His compassion that was displayed in his letter truly is a sign of a great leader.
5. Body Language Skills.
This is the most important skill of all, your body language. Believe it or not, your body language accounts for 55% of the overall message. Your tone of voice accounts for 38% while your actual words only account for 7%. So how are you marketplace owners affectively getting your messages across? It’s important to show confidence and have a strong presence within your business. It can be as simple as helping out around the office more. To see your CEO or boss go out of their way to help you or the team out can be all the boost they were looking for.
Your first impressions could make all the difference. As a marketplace owner you will meet all types of people such as investors, other marketplace owners, CEO’s, or whomever it may be. Carrying yourself in strong matter radiate confidence for others to see. It will have a much stronger impact than you realize.
As you look to improve your communication skills, be patient with it. You can’t expect to implement these right away but with repetition it can be done. Be more conscious when in these situations to help build these skills. Before you know it, it will become second nature.
Do you have stories in which your CEO or manager could have used these skills better? We’d love to hear about it. Give us a shout on social media!