These days, creating unique and useful content is a key part of any successful search engine optimization (SEO) strategy. As a content marketer, however, it can be time-consuming and draining to handle the various aspects of a content marketing campaign yourself: from generating ideas and conducting keyword research to scheduling your content publishing and analyzing performance, there’s a lot on your plate! Fortunately, there are plenty of both free and paid apps available that can help streamline your content marketing campaign and optimize your content in the process.
This might seem a little unconventional, but it’s true: Reddit can be a great source of both inspiration and feedback for your brand’s content. And of course, the app is completely free and very easy to use. Many content marketers will use Reddit as a “springboard” of sorts for ideas. For example, if you have an idea for a list-style blog post, you might turn to a relevant subreddit to ask users for their input and ideas (of course, you will need to credit them accordingly). Once your article or content is finished, you can also use Reddit to share it and receive feedback (and potentially shares!) from readers. And considering there are more than 3.3 million users on Reddit, this is a great source to find inspiration and feedback on even the most niche of topics.
2. Hemingway Editor
In order to be successful, any content that you put out needs to be specifically tailored to your target audience. The Hemingway Editor app makes it easier for you to create quality content that’s tailored to specific reading levels. All you have to do is copy-paste your content (or use Hemingway as your own real-time text editor), and you’ll receive instant feedback on your readability. Specifically, the Hemingway Editor app will issue your content a readability grade level, which can help you avoid bogging down your readers with language that’s too complex (or insulting them with language that’s too simplistic). The app will also highlight sentences that are flagged as being difficult to read so you can edit accordingly.
If your content marketing is collaborative by any means, or if you tend to work on your content from more than one device, Evernote is a free app that will make your life much easier. When you compose in the Evernote text editor, all your changes are automatically saved and backed up to the cloud. From there, you can easily access and edit your content from any other device with the Evernote app by simply logging in with your username and password. This is great for composing across different devices, as well as for collaborative content marketing. In addition to being able to compose and sync text, you can also embed checklists, images, audio, and much more—making this a must-have tool for any content marketer.
One of the most challenging aspects of any content marketing strategy is scheduling and planning when to publish your content. After all, timing is everything! CoSchedule aims to make scheduling your content marketing more seamless than ever by allowing you to plan your campaigns, set deadlines, and even collaborate with others on your content marketing team to ensure everyone stays on the same page. In many ways, CoSchedule can eliminate the need for several other content marketing tools, streamlining your entire marketing strategy and making sure you never miss out on publishing a new post at the exactly ideal time.
5. Google Analytics
Your content marketing strategy isn’t likely to go very far if you’re not measuring the success of your campaigns and individual posts as you go. The Google Analytics app makes it easy for you to track performance of your campaigns from just about any device and at any time. Specifically, Google Analytics can provide you with detailed reporting and information on:
- how much traffic your content is generating
- which keywords are most successful in your content
- which types of content are most successful
- where your traffic is coming from
These are just a few apps to consider trying out as a means of taking your content marketing strategy to the next level. You might be surprised at what a difference these apps can make in terms of saving you time and improving overall performance of your campaigns!